May 03
2026
2026
Analytics
The Model Said 0.91. My Stakeholder Said Prove It.
AUC is for you. Revenue per cohort is for them. Both are true. Only one lands in a meeting.
I find patterns in places they shouldn't exist. Business Analyst at Swiggy by day, chasing paranormal distributions by night.
AUC is for you. Revenue per cohort is for them. Both are true. Only one lands in a meeting.
RFM segments tell you where your users are. A prediction model tells you where they are going. Here is how to build one and how to know if it actually works.
On segmentation, the one-order wonder, and what your WhatsApp group already taught you about user behaviour.