Apr 18
2026
2026
2 Million Users. Same Six People.
On segmentation, the one-order wonder, and what your WhatsApp group already taught you about user behaviour.
I find patterns in places they shouldn't exist. Business Analyst at Swiggy by day, chasing paranormal distributions by night.
On segmentation, the one-order wonder, and what your WhatsApp group already taught you about user behaviour.
A concept that sounds simple until your dashboard and reality stop agreeing with each other.
On starting a blog, working with data, and finding patterns in places they shouldn't exist.