Latest writing

Paranormal
Distributions

I find patterns in places they shouldn't exist. Business Analyst at Snabbit. Previously Swiggy. Chasing paranormal distributions by night.

Jithin K Haridas  ·  Data Analyst, Swiggy
May 30
2026
Analytics

The Leaky Bucket Problem

Your conversion rate is 3.2%. That number tells you almost nothing. Here is what to look at instead.